Whiskytree, a leading VFX studio renowned for its groundbreaking work in the film industry, is making waves with its expansion plans. The studio, known for its expertise in on-set VFX, compositing, effects simulations, and environment creation, has recently announced the opening of a second location in Alpharetta, Georgia, just outside of Atlanta.
This move marks a significant milestone for both Whiskytree and the burgeoning VFX community in Atlanta. With recent projects including contributions to the Star Wars series and the ongoing production of Master of the Air on AppleTV+, Whiskytree’s expansion underscores the region’s growing prominence in the world of visual effects.
In an exclusive interview with Creative Bloq, Whiskytree founder and CEO Jonathan Harb shed light on the decision to establish a presence in Georgia. Harb cited a desire to reconnect with his roots, emphasizing the thriving community and exceptional quality of life offered by Alpharetta.
“Alpharetta has such amazing momentum,” Harb remarked. “It has a thriving community that offers great access to a large city, access to a world-class airport, outdoor activities, and a very high standard of living.”
Georgia’s robust entertainment industry incentives and supportive ecosystem have also played a pivotal role in Whiskytree’s decision to expand to the region. Harb highlighted the state’s renowned incentive scheme, which provides substantial economic advantages for businesses operating within its borders.
The collaborative spirit within Georgia’s VFX community has further contributed to its rapid growth. Harb acknowledged the invaluable support received from local organizations and individuals, including Randy Davidson and Jezlan Moyet at Georgia Entertainment, as well as representatives from the Georgia Department of Economic Development and the Georgia Film Office.
As the VFX industry undergoes significant shifts, with professionals increasingly prioritizing work-life balance and remote work opportunities, Georgia’s business-friendly culture has emerged as a magnet for top talent. Harb expressed pride in supporting Whiskytree’s team members in finding fulfillment in their personal lives, regardless of location.
Amidst challenges such as industry strikes and downsizing at other studios, Whiskytree remains steadfast in its commitment to excellence and expansion. Harb emphasized the studio’s track record of delivering world-class visual effects on time and its dedication to fostering a supportive company culture.
For Harb, the expansion to Georgia represents not only a strategic business move but also an opportunity to cultivate a vibrant post-production industry in the state. With a focus on innovation, customer service, and employee well-being, Whiskytree is poised to continue its legacy of success in the dynamic world of visual effects.
