Pinky Cole, the visionary entrepreneur behind Slutty Vegan, has launched her boldest concept yet — VOAGIES, a 100% vegan hoagie shop — during a heart-filled Grand Opening celebration in Atlanta. The shop is the first of its kind and marks a deeply personal milestone in Cole’s entrepreneurial journey.
The ribbon-cutting ceremony was more than just a business launch — it was a moment of triumph and transformation. Just days after reclaiming full ownership of her national brand, Slutty Vegan, Cole returned to her roots with an emotional testimony that captivated the crowd gathered outside the new VOAGIES location.
With tears in her eyes, she reflected on the highs and lows of her path, candidly sharing her renewed purpose and the importance of legacy, authenticity, and ownership. “This isn’t just about sandwiches,” she said. “It’s about showing the world what’s possible when you bet on yourself — again and again.”
VOAGIES combines the nostalgic charm of traditional hoagies with a modern, plant-based twist — an innovative nod to Cole’s Philadelphia roots and her passion for flavorful, accessible vegan food. The menu features an array of fully vegan hoagies that deliver bold, unapologetic flavor — a signature of Cole’s culinary brand.
Attendees at the Grand Opening included longtime supporters, local officials, fellow entrepreneurs, and foodies eager to get a first taste of the groundbreaking menu. Energy surged through the crowd as Cole cut the ribbon, officially opening the doors to what many are calling the future of fast-casual vegan dining.
For Pinky Cole, VOAGIES represents more than a new business — it’s a symbol of resilience, reinvention, and radical self-belief.
