Atlanta showed up in style this weekend as fashion and beauty expert Kahlana Barfield Brown celebrated the latest drop of her KBB by Kahlana collection, exclusively at Target.
A Stylish Sunday in Atlanta
The in-store launch party drew a lively crowd of Atlanta shoppers, influencers, and community tastemakers eager to preview the newest pieces from KBB by Kahlana. From the moment guests walked in, it felt less like a routine shopping trip and more like a celebration of creativity, confidence, and community.
With a live DJ setting the vibe, curated photo moments, and light bites from local Atlanta businesses, the event offered an elevated retail experience. Guests also received a free gift and, perhaps most exciting of all, the chance to meet and chat with Kahlana herself.
Known for her polished yet approachable style, Kahlana moved through the crowd warmly, connecting one-on-one with shoppers, offering styling advice, and celebrating the women who have embraced her brand.
A Brand Atlanta Loves
Since launching in Fall 2025, KBB by Kahlana has quickly become one of Target’s most popular women’s apparel and accessories brands — especially in the Atlanta area. Signature pieces like the Slouchy Cardigans and Cable Mix Cardi have consistently flown off shelves, blending comfort and sophistication in a way that resonates with modern women.
Sunday’s celebration was more than a product drop. According to Kahlana, it was an opportunity to thank the community that has shown up for her from day one. Atlanta shoppers have embraced the collection not just for its style, but for what it represents: attainable luxury, versatility, and empowerment.
Fashion Meets Community
The event brought together enthusiastic consumers, Target store leadership, and Atlanta-based style and design influencers. Among those in attendance was Buba Banguara, Target Group Vice President, underscoring the importance of the partnership and the brand’s growing impact.
What made the afternoon truly special wasn’t just the racks of beautifully designed pieces. It was the energy. The smiles. The conversations between strangers bonding over their favorite cardigan. The pride of seeing a Black woman designer build a brand that feels both elevated and accessible.
In an era where retail can often feel transactional, this launch reminded us that fashion is still deeply personal. It tells stories. It builds confidence. It creates community.
And on this particular Sunday in Atlanta, it did all three.
Barry’s Expands in Atlanta with Second Studio in Midtown
The global fitness powerhouse behind “The Best Workout in the World™” is officially opening its second Atlanta location this March, planting new roots in Midtown at the 1105 West Peachtree mixed-use development. The new studio joins Barry’s Buckhead and signals the brand’s continued investment in one of the South’s fastest-growing wellness hubs.
Known for its high-energy workouts and signature Red Room aesthetic, Barry’s Midtown is more than just a gym opening — it’s a full-scale fitness experience designed for performance-driven Atlantans.
The Red Room Is Calling
At the heart of the new studio is Barry’s iconic Red Room, home to its legendary RUN x LIFT classes. The format blends treadmill intervals with floor-based strength training in a results-driven, high-intensity session that targets a specific muscle group each day. That daily focus keeps workouts balanced, progressive, and anything but boring.
Midtown’s Red Room will feature 45 spots per class. And for those who prefer to skip the treadmill, Barry’s offers a “double floor” option, allowing members to focus exclusively on strength training while still soaking in the electric group energy.
A Dedicated LIFT Studio for Strength Lovers
One of the standout features of Barry’s Midtown is its dedicated LIFT room — a separate space designed entirely for strength-only training.
With 18 spots per class, the 50-minute LIFT format zeroes in on muscle growth, improved technique, and long-term performance. Expect controlled movements, intentional programming, and focused rep schemes. It’s lower impact than the traditional RUN x LIFT class, but still delivers the structure and intensity Barry’s is known for worldwide.
For Midtown residents juggling busy careers, creative pursuits, and active social lives, this multi-room concept provides flexibility without compromising results.
More Than a Workout, A Lifestyle Destination
Barry’s Midtown is built to be a full lifestyle experience.
The studio includes a Fuel Bar serving clean, protein-packed shakes perfect for pre- or post-workout recovery. Locker rooms are outfitted with premium amenities, including Dyson hair dryers and OUAI’s best-selling haircare products, elevating the post-class routine into something closer to a spa moment.
Located in the heart of Midtown, the studio offers convenient access for neighborhood residents and commuters alike. Barry’s partnered with Selig Development, the development arm of Selig Enterprises, to bring the space to life at 1105 West Peachtree — placing it squarely in one of Atlanta’s most vibrant corridors.
Membership Options Now Available
Class packages and memberships are available for purchase ahead of the grand opening.
Midtown Atlanta Originals Plus Membership
Requires a three-month commitment and includes exclusive perks such as membership-specific retail gifts and complimentary guest passes.
• 8 classes per month, $157
• 12 classes per month, $214
• 16 classes per month, $255
• 30 classes per month, $285
Midtown Atlanta Originals Membership
No commitment required. Pricing is guaranteed for 12 months from studio opening and is valid only at Barry’s Midtown Atlanta.
• 8 classes per month, $157
• 12 classes per month, $214
• 16 classes per month, $255
• 30 classes per month, $285
For those looking to test the waters, Barry’s is also offering a Midtown-exclusive Welcome Starter 5-Pack for $85.
As Atlanta continues to evolve into a wellness-forward city, Barry’s Midtown arrives at just the right moment — bringing high-performance training, curated community, and a little red-lit motivation to the heart of the city.
