The Red Room Is Calling
The global fitness powerhouse behind “The Best Workout in the World™” is officially opening its second Atlanta location this March, planting new roots in Midtown at the 1105 West Peachtree mixed-use development. The new studio joins Barry’s Buckhead and signals the brand’s continued investment in one of the South’s fastest-growing wellness hubs.
Known for its high-energy workouts and signature Red Room aesthetic, Barry’s Midtown is more than just a gym opening — it’s a full-scale fitness experience designed for performance-driven Atlantans.
At the heart of the new studio is Barry’s iconic Red Room, home to its legendary RUN x LIFT classes. The format blends treadmill intervals with floor-based strength training in a results-driven, high-intensity session that targets a specific muscle group each day. That daily focus keeps workouts balanced, progressive, and anything but boring.
Midtown’s Red Room will feature 45 spots per class. And for those who prefer to skip the treadmill, Barry’s offers a “double floor” option, allowing members to focus exclusively on strength training while still soaking in the electric group energy.
A Dedicated LIFT Studio for Strength Lovers
One of the standout features of Barry’s Midtown is its dedicated LIFT room — a separate space designed entirely for strength-only training.
With 18 spots per class, the 50-minute LIFT format zeroes in on muscle growth, improved technique, and long-term performance. Expect controlled movements, intentional programming, and focused rep schemes. It’s lower impact than the traditional RUN x LIFT class, but still delivers the structure and intensity Barry’s is known for worldwide.
For Midtown residents juggling busy careers, creative pursuits, and active social lives, this multi-room concept provides flexibility without compromising results.
More Than a Workout, A Lifestyle Destination
Barry’s Midtown is built to be a full lifestyle experience.
The studio includes a Fuel Bar serving clean, protein-packed shakes perfect for pre- or post-workout recovery. Locker rooms are outfitted with premium amenities, including Dyson hair dryers and OUAI’s best-selling haircare products, elevating the post-class routine into something closer to a spa moment.
Located in the heart of Midtown, the studio offers convenient access for neighborhood residents and commuters alike. Barry’s partnered with Selig Development, the development arm of Selig Enterprises, to bring the space to life at 1105 West Peachtree — placing it squarely in one of Atlanta’s most vibrant corridors.
Membership Options Now Available
Class packages and memberships are available for purchase ahead of the grand opening.
Midtown Atlanta Originals Plus Membership
Requires a three-month commitment and includes exclusive perks such as membership-specific retail gifts and complimentary guest passes.
• 8 classes per month, $157
• 12 classes per month, $214
• 16 classes per month, $255
• 30 classes per month, $285
Midtown Atlanta Originals Membership
No commitment required. Pricing is guaranteed for 12 months from studio opening and is valid only at Barry’s Midtown Atlanta.
• 8 classes per month, $157
• 12 classes per month, $214
• 16 classes per month, $255
• 30 classes per month, $285
For those looking to test the waters, Barry’s is also offering a Midtown-exclusive Welcome Starter 5-Pack for $85.
As Atlanta continues to evolve into a wellness-forward city, Barry’s Midtown arrives at just the right moment — bringing high-performance training, curated community, and a little red-lit motivation to the heart of the city.
Make this more Magazine style
Midtown is about to glow red.
Barry’s Turns Up the Heat with Second Atlanta Studio
Atlanta’s wellness era isn’t slowing down — it’s leveling up. This March, Barry’s opens its second Atlanta studio in Midtown at 1105 West Peachtree, expanding beyond its Buckhead footprint and deepening its presence in one of the city’s most high-energy neighborhoods.
For a city that thrives on movement — from early morning BeltLine runs to late-night creative hustle — the arrival of Barry’s Midtown feels right on time.
Inside the Red Room
At the center of it all is the brand’s legendary Red Room — a moody, pulse-pounding space where Barry’s signature RUN x LIFT classes unfold. The workout blends treadmill intervals with floor-based strength training, targeting a different muscle group each day to keep bodies guessing and results coming.
With 45 spots per class, the Midtown studio is built for community — that shared push, that collective final sprint. And for those skipping the treadmill, a “double floor” option allows members to stay grounded in strength training without sacrificing intensity.
Strength, Refined
New to this location is a dedicated LIFT studio — a separate room designed exclusively for strength-focused training. With just 18 spots per class, the 50-minute format prioritizes controlled movements, smart programming, and long-term performance gains.
It’s intentional. Focused. Lower impact, but no less powerful.
For Midtown’s ambitious crowd — professionals, creatives, entrepreneurs — the flexibility to choose between high-intensity cardio or strength-only sessions adds a tailored edge to the experience.
Beyond the Burn
Barry’s Midtown isn’t just about the workout. It’s about the lifestyle.
The Fuel Bar offers clean, protein-packed shakes designed for recovery and refueling. Locker rooms feel elevated, stocked with Dyson hair dryers and OUAI’s cult-favorite hair products, turning the post-class reset into a polished ritual rather than a rushed exit.
Strategically located in the heart of Midtown’s mixed-use corridor, the studio is positioned for both residents and commuters looking to anchor their day with movement. Developed in partnership with Selig Development, the space reflects the neighborhood’s sleek, modern energy.
Founding membership options are already available, with tiered plans ranging from 8 to 30 classes per month. For newcomers, a Midtown-exclusive Starter 5-Pack invites Atlantans to step into the Red Room and see what the hype is about.
As Atlanta continues redefining itself as a destination for culture, creativity, and wellness, Barry’s Midtown feels less like a gym opening — and more like a statement.
